How do you increase organic traffic to your blog?
Well if you were like me, you just haven’t figured out how Google Search works yet. Sure you’ve used it thousands of times but have you wondered how Google determines which websites you see in search results?
Unfortunately, Google protects this secret and it’s known only to a handful of trusted employees but a few smart people spend their days looking for clues on how to increase organic traffic.
What is Organic Traffic?
‘Organic Traffic‘ is defined as visits to your website as a result of natural or unpaid traffic. Typically it’s provided through search engines like Google or Bing but may also come from other lesser known search engines or web directories. The goal of a website owner is to increase organic traffic so they don’t need to actively promote or pay for website traffic.
What this means to you, is you should use the words and phrases that people are using when they are searching for your content. This is referred to as keyword research and there are a number of tools you can use to improve your organic traffic.
How does Keyword Research Improve your Search Engine Ranking?
As I mentioned earlier, smarter people than myself worked out that using common search phrases in your content improves the likelihood of people finding your website. Before I knew about keyword research I use to write for me, and now I write for you, using common phrases you are searching for like ‘Organic Traffic’.
By doing keyword research, I was able to identify this was a common phrase people searched for when they were looking to build organic traffic.
You too can use these common phrases in your writing with the hope to build your web traffic. You just need to know what those words and phrases are and fortunately, there are a number of tools available to help us with that job.
Keyword Research Tools
Google Adwords is a free tool you can use to search for common words or phrases that real people use to find the content they are looking for. The problem is a few years back Google decided to make this tool more difficult to use and it’s now become too time-consuming to efficiently look for the right words that’ll drive organic traffic to your blog.
But fortunately, Google left a gateway to their data open to the general public so third party companies could develop their own software to perform Keyword Research.
Long Tail Pro
Long Tail Pro is one of the companies that decided to make an easy to use tool for keyword research, without needing a degree in computer science to use it. This tool is built for normal people just like you and I and has a super easy to understand user interface.
Personally I use this tool almost every day for doing keyword research, finding new website niches and to improve the quality of my blog topic choices.
Here’s a quick video I made showing you around Long Tail Pro and how to use it.
If you are serious about blogging and want to start appearing on the front page of Google then you’ll need software like Long Tail Pro to help you jump ahead of your competition. Everyone wants a piece of the free organic traffic pie so you’ll need to start getting serious about your keyword research if you want your piece of the pie.
In the video, I’ve used ‘life coaching’ for my keyword research example but this system can be used for any keyword you want.
I recently used Long Tail Pro to build a niche website and by understanding what people were looking for I was able to get on the front page of Bing for one of my keyword phrases within 4 weeks of building the website. I couldn’t have done that without Long Tail Pro and hopefully when Google updates their search results I’ll be somewhere close to page 1 there too. Fingers crossed because Google would send a lot more organic traffic to my blog than Bing.
In the video, I show you how to work out your Domain Authority (supersedes Page Rank) for your blog which is a technical term for how Google ranks your website. I use a Google Chrome plugin called MozBar to keep an eye on my Domain Authority number.
How to Install Moz Bar
Select ‘More Tools’ then
At the bottom of the browser screen, you should see a link to ‘Get More Extensions’
Click on that link and search for an extension called ‘Mozbar’ (See below).
Now click on the ‘Add to Chrome’ big green button and that should be it.
Now using Long Tail Pro I was able to quickly see the term I thought I should be using was less common than a term I should have been targeting like ‘life coach’ which actually had 5 times the monthly traffic volume. If you’re going to spend your time writing then make sure to use the language and phrases that people are using and searching for.
Another feature of Long Tail Pro allowed me to drill down into the search results and see what Domain Authority I’d need to be mixing it on the front page of Google, which again saves you a lot of time.
As you can see in the image below, a couple of places in the top 10 search results are taken with domains ranking between 28 and 36 Domain Authority. If your blog had a similar ranking then you’d take the next steps to try and rank your post higher with more backlinks and keyword relevance.
Keyword Research can take a little time if done right, but you’ll learn much more about your target audience and even understand your competitors a lot better. If you want to be a writer then write, but if you have something to sell then you’ll need access to organic traffic. And you can either wait for a few years until Google deems you worthy enough or go after it from day one and write specifically to your target audience.
Get Long Tail Pro today! – Click Here for a free 10-day trial period
How to Improve Your Domain Authority?
I’ve mentioned this term domain authority a few times, so how do you increase your domain authority? The truth is, it’s a complex topic and best left for another more advanced post but here are a few basic tips on improving your domain authority.
Do nothing – Yes, over a long time your domain authority will naturally increase, as you gain natural links. But this is really slow.
Write good content – Good content is more likely to be shared, by others which ultimately leads to more links and readers.
Write long posts – It’s hard to work out what people are really talking about when they only spend a few minutes talking to you. Similarly, Google loves a good conversation to work out how relevant you are to their search queries. Now you know about Keyword Research write some 1000+ word posts on your chosen topic, and Google will understand you better and rank you higher.
Share your content – Just by sharing your content you’ll actually be building social links which help to improve your domain authority. Share and share often and across different social platforms.
These are a few basic steps you could take to improve your Domain Authority and ultimately improve your chances of appearing in the first page of Goggle Search Results. It can be a long road but well worth the reward when you achieve it.
Hopefully, through reading this blog post you learned more about Organic Traffic and ways to help increase traffic to your blog or website. Now it’s your turn.
Start by learning what your Domain Authority number is, get a free 10-day trial of a product like Long Tail Pro and then find a few achievable keyword targets and focus specifically on them.
Now it doesn’t matter if you are targetting a keyword with just 1,000 searches per month, as long as it’s within your reach and you work through the process. Once you learn to rank keywords on page one in Google, you can simply rinse and repeat, while continuing to enjoy the Organic Traffic from your previous experiments.
Good Luck and if you have any specific questions, don’t hesitate to publish them in the comments below or ask me directly on twitter @DIYBlogGuy